WEBSITES FOR AUTHORS

Today, nearly anyone can put up a website. The options are endless. But there are two extremely important issues that must be addressed in regards to the development of an author website:

a. Will the site be found among the millions of sites competing for the book buying public's attention, and

b. Will it produce the results you hope for - awareness leading to sales?

Not addressing these issues first can cause the most attractive, cutting edge site to fail miserably in this marketing environment, despite the best of efforts. Search engine optimization, branding, positioning, eye flow, calls to action - these are just a few of the issues that can mean the difference between success and failure.

WHY HAVE US DEVELOP YOUR SITE?

As a part of the Free Publicity Focus Group we have, for many years, specialized in two areas - internet marketing and selling books. We bring 3 decades of marketing experience to the table. We know what it takes for authors to sell books in an inbound marketing environment. Each author site is carefully designed to accomplish that goal. We also partner with some of the best in the industry. Each site we design incorporates all the elements necessary to maximize your marketing efforts.

BOOK MARKETING

These days anyone can build a website. Very few people can build a book marketing website that produces results. There is a specific method and strategy that sets successful author websites apart. All the key components must be in place. The 'flow' of the site, integrating all components properly, is what will cause your site produce results. Websites for authors must incorporate these rock solid strategies into every component of the site. Through our experience and our partnerships, we help assure you get it right from the start.

HIGHLY TARGETED MESSAGES

We don't offer packages or templates or 'one-size-fits-all' approaches. Every site is unique, one of a kind, and designed specifically for the target audience for your work. We know your work is unique and we believe your site, your online showcase, should reflect that. We first spend a great deal of time developing a strategy that is unique to you and your work, before beginning work on the site.

HIGH QUALITY GRAPHICS

Images are the cornerstone of a great marketing site. The images we use will brand and position you perfectly for your target market, helping to assure your visitors take positive action.

SEARCH ENGINE OPTIMIZATION

No one will ever see your site unless it can be found in the search engines. This is one of the most important components of any author's website. The competition is fierce. An author website must make certain highly effective search engine optimization strategies are built into the site.

AUDIO / VIDEO

Audio and video sell books. High quality audio and/or video can be embedded at key points on the page. Don't have audio or video? Through our partnerships we can produce professional level media that will impress your prospective buyers.

CALLS TO ACTION

It is the 'call to action' that is the first step in the sales cycle. We can provide standalone email forms for mailing lists or integrate them with your current email list management tools.

SOCIAL MEDIA INTEGRATION

Facebook, Linked In, Twitter, blog engines - the list goes on and on. All can be included on your pages.

ANALYTICS

To know if your site is accomplishing your goals, you simply must be able to closely track your ongoing results and make adjustments to improve those results. Google Analytics code is included in every site.

JUST NEED A TUNEUP?

If your site is not producing, it may just need a tuneup. We can do a thorough analysis of your site and make recommendations that may dramatically improve your results.

PRICING

Do yourself a favor. Call the others first. Get their best quotes. THEN call us. You will be pleasantly surprised at how small the investment will be to produce a site that can produce real results. References are available upon request.

GET A FREE NO OBLIGATION QUOTE

To receive your no-obligation quote and more information, including sample sites and references, simply fill out the form at the top left of this page.